You’re confident that your app concept will be well-received by the public. However, there is a major choice to be made before diving into development:
Which platform should you focus on first: iOS or Android?
This is a common concern for new businesses, startups, and independent programmers. Although they differ, both platforms are dominant in the mobile space. Someone, somewhere will benefit from each, and each has its own potential for growth.
For your convenience, let’s simplify things so you can make an informed decision. You can always consult a proficient mobile app development company in Dubai to know more about it in detail.
Begin by Identifying Your Audience
Who are your customers? Is the most crucial inquiry.
If most of your target audience resides in the United States of America, Canada, Western Europe, or Australia, there is a good likelihood that individuals in those regions are using iPhones. The number of users on Android is likely to be higher if you are targeting more price-sensitive areas, such as those in Asia, South America, or Africa.
To start reaching the correct people right away, you need to know what their preferences are.
Consider Development Time and Budget
Developing an iOS app is usually quicker and less expensive, particularly when working with a Minimum Viable Product (MVP). Reason being:
– There are a lot more screen sizes and hardware variants on Android, but Apple only has a small number of devices to support.
– iOS makes testing a breeze and works much faster.
– Users are more likely to update their iOS versions, requiring less time to make your software compatible with previous versions.
When time and resources are limited, iOS can be a better place to start just like an SEO agency in Dubai would suggest link-building SEO activities to maximize the website reach.
Think about Revenue Potential
A fun fact about iOS users is that they are more likely to spend money on applications and in-app purchases.
For apps that rely on subscriptions, in-app sales, or premium features to generate revenue, iOS may provide superior options in the beginning.
However, if your approach relies on ad revenue or download volume, Android may be the superior choice because Android dominates in download numbers.
App Store Differences
In addition to its stringent review process, Apple’s App Store offers a more curated experience. Users there frequently expect—and pay for—quality, even though approval may take longer.
When it comes to frequent updates or experimental features, Google Play can be more accommodating because it is more flexible and developer-friendly. Having said that, it is also more crowded, which means that it may require more effort to stand out.
The Importance of Your Tech Team
The development process for iOS could go more quickly if you have developers on staff who are fluent in Swift, Apple’s programming language. If your team is more accustomed to using Java or Kotlin, Android might be the best option.
Not having a team in-house? Think about utilizing a cross-platform solution like Flutter or React Native to cater to both platforms using a single codebase. However, keep in mind that there can be compromises in performance or native features as a result.
The End Remarks: There Is No Universal Solution
Picking between iOS and Android isn’t a matter of personal preference, but rather of taking into account your objectives, target demographic, and available resources.
Begin with iOS if you’re aiming for a premium user base, desire quicker monetization, or are dealing with constrained resources.
Get on Android first if you want to reach a large audience, scale your business, or tap into new markets.
You should release your software on both platforms if you believe in its potential. Think about launching on multiple platforms to make the most of your influence.
Starting somewhere, testing, learning, and growing is the most important thing. The app’s journey starts with that initial wise choice. If you’re overwhelmed by all of this, get in touch with a credible app development or digital marketing agency in Dubai and seek professional help.
