Data analysis may seem like a science confined to tech-related sectors, but in reality it’s changing the sports industry by a massive scale.
Here’s how sports data analysis is changing the game:
Increasing Fan Engagement
Sports organizations big and small collate data on sports viewing to try and see what people are watching. New technology such as augmented reality provide an innovative way to consume content. Organizations can also mine information on social media to see what fans are thinking and move in the right direction.
Data also extends to the stadium, where retinal scans and fingerprints, as well as e-tickets determine customer movement. The numbers crunched can help predict ticket pricing and staffing needs come game day.
Fan engagement is also available at home, with sites such as 토토사이트 먹튀검증 allowing for free watching of your favorite sports.
Partnership Expansion
Sports may seem like a single entity but in reality it’s made up of several organizations, each with a defined role, e.g., advertising, sponsorship and more.
Team negotiation then was guesswork and lost plenty of margin. However, with the introduction of data analytics teams can save millions and go in with more confidence.
Better Competitive Edge
Data analysis is already a big part in games. In-game statistics can be collected to see which players have the potential and what position they should play as for optimal results.
The oldest form of data collection is watching videos of games and trying to see what could be done to improve. Furthermore, advanced cameras can track shots, positioning and angles and help coaches get an understanding of how to make it better.
For the Good of All Concerned
Companies can use data to analyze fan behavior and therefore gain more profits off food and drinks in a stadium, for example. Crowd control data can be employed for optimized flow before and after matches and can be shared with other organizations and municipalities, including retailers, payment providers and telecommunication companies.
