Hyyve Inc., a Canadian proptech startup based in Toronto, Ontario, is redefining how real estate transactions happen in the digital age. Launched in December 2024 under the leadership of seasoned entrepreneur Patrick Armstrong, Hyyve has gained recognition for its innovative online marketplace that uses a competitive bidding model to connect home sellers, buyers, and real estate agents. Backed by industry veterans like Christopher Alexander (former President of RE/MAX Canada), Howard Drukarsh (co-founder of Right at Home Realty) and Peter Torkan (founder of The Agency Toronto and star of Amazon Prime’s LUXE LISTINGS TORONTO), the company is strategically positioning itself for national expansion.
Hyyve’s approach disrupts traditional real estate practices by eliminating guesswork, gatekeeping, and pressure sales tactics from the agent selection process. . Sellers and buyers no longer rely on referrals. Instead, they post their needs, and agents bid to earn their business. These proposals include flexible commission rates, marketing strategies, upfront payments, credentials, and client reviews, empowering sellers and buyers to make data-driven decisions. For agents, this model replaces cold low conversion and low ROI leads with access to high-intent pre-qualified clients who are ready to transact.
This transparent, performance-based approach is not only unique but also highly scalable. By focusing on empowering all stakeholders in the real estate process, sellers, buyers, and agents, Hyyve lays a strong foundation for sustainable growth across Canada.
Hyyve’s expansion strategy begins with a hyper-focused launch in Toronto, Canada’s largest and most active housing market. The city’s high listing volume, diverse demographics, and competitive real estate environment make it an ideal testing ground. By gaining traction in Toronto, Hyyve can validate its marketplace model at scale, optimize its technology, and establish strong agent and partner networks before entering new regions.
The Toronto pilot also allows Hyyve to work closely with real estate professionals to ensure the platform meets any compliance requirements, regulatory standards, and regional market preferences. This data-driven rollout gives the company a competitive edge, as it avoids the pitfalls of premature scaling.
To support its growth, Hyyve is forming strategic partnerships across the real estate ecosystem. Through collaborations with service providers such as mortgage brokers, legal professionals, movers,home inspectors, and real estate commission advance firms, the platform becomes a one-stop real estate marketplace. This “all-in-one” experience not only adds value for users but also creates multiple touchpoints to attract new customers organically.
Additionally, the company’s partnership with AI-powered platforms like AI HomeDesign enhances virtual staging and listing quality, further differentiating Hyyve from competitors and scaling its services efficiently without heavy internal overhead.
Hyyve’s digital-first approach ensures it can adapt and evolve rapidly. With each transaction, the platform collects performance data on agents, pricing trends, and user preferences. This data informs future platform enhancements, regional marketing strategies, and agent matchmaking algorithms. As the company expands, this feedback loop will allow for increasingly personalized, efficient, and impactful user experiences.
Patrick Armstrong’s vision for Hyyve is clear: to build the largest, most transparent, and most empowering residential real estate platform in Canada. By starting strong in Toronto, investing in agent and service partnerships, and maintaining a laser focus on value-driven interactions, Hyyve is well-positioned to expand across major cities, including Vancouver, Calgary, Ottawa, and Montreal.
In an industry long overdue for innovation, Hyyve’s strategic, scalable model stands out. Its growth isn’t just about more users, it’s about reshaping the Canadian residential real estate landscape with technology, transparency, and trust at the core.
