Africa’s fastest growing pay satellite television platform, StarTimes has launched a brand new channel aimed at promoting Ghanaian content.
The channel, Adepa TV, started operations on September 1 with the sole aim of giving its viewers rich local content – movies, series, music and more.
Adepa TV, according to the pay-tv provider, is part of the company’s commitment to Ghana particularly when it comes to supporting the general wellbeing of Ghanaians.
“Our newest addition Adepa TV is a country-specific channel for Ghana. Adepa TV will broadcast Ghanaian music, Ghanaian Movies, Ghanaian Sports and Twi dubs in High Definition,” Akofa Djankui, Head of Marketing at StarTimes said at the launch at the company’s headquarters in Accra Tuesday.
“Adepa TV went live online on the 1st of September with interesting Kumawood titles that have had our customer care lines beeping for more. We will continue to work with the film industry in Ghana, acquire more local content and possibly commission filmmakers to produce specific content for Adepa. Adepa is available on both the StarTimes decoder and the app,” she added.
Ms. Djankui later told Myjoyonline.com in an interview after the launch that, StarTimes’ main goal is to have a complete local content channel.
“Going forward, we hope to graduate and have a complete channel for Ghana without any Chinese dabs,” she noted.
According to the StarTimes Head of Marketing, the company is currently acquiring content and liaising with producers to have enough material for a dedicated Ghanaian channel.
She said Adepa TV’s prime aim is to have a future where it will be open to more than 30 African countries to help sell Ghana to the world.
Some entertainment personalities, like Akrobeto, Adjetey Anang, Zynnell Lydia Zuh, Yaw Dabo and producers at the launch pledged to support the channel grow.
StarTimes launched its services in Ghana in October 2016 with the goal of providing Affordable pay-tv services for Ghanaians.