What is the first definition that comes to your head as soon as you hear the term “influencer”? It isn’t just about having thousands or millions of followers. There is a huge process that takes one to account for such a position.
Before you learn about the things that you need to do to become an influencer, you will need to know what exactly is an influencer and what is his job.
Definition of influencer
What does it mean to be one? Instagrammers are basically the people who are supposed to create content, as well as communities that are focused around a particular niche or topic. To attract the audience of their shared interest, they need to create content that is dynamic and visually pleasing. It is extremely important for an influencer to be posting content about a topic he is actually interested in. This will make their followers love them more.
What makes them differ from many other bloggers on Instagram is a great number of followers they got on social platforms. To be Influencer literally means to be able to influence, to spread the word, to declare or to change opinions. It’s just impossible without an army of followers, and that following is exactly what influencers are highly valued for. And besides, starting a paid promotion on sites like CheapIGFollowers or buying followers to get more organic fans is absolutely normal for most of influencers because it is extremely difficult to jump up to getting famous from the point of very beginning.
How to become one
There are some tips you need to be wary of if you want your account to go a long way.
- Pick a niche
This is perhaps the most important part of being an influencer. You cannot post random content. You need to realize that you have to build a community, and in order to do so, you need to pick one topic and gather the audience that is interested in that topic. Influencers usually pick topics such as beauty, travel, photography, life hacks, food, lifestyle, fitness, and much more.
However, make sure you don’t just pick a topic that is trendy and is likely to get you more followers. Because one way or another, your actual persona can and will show. You need to make your account about a topic that you, yourself, are genuinely interested in.
- Make use of hashtags
Hashtags make your post searchable. You need to understand their importance as an influencer. Usually, people tend to search for posts by using the hashtags of the content they are looking for, instead of the accounts. Adding relevant tags to your posts is going to make your posts more likely to show up under those tags.
Don’t overdo it, though. A few, most precise tags are enough. Use 3,4 tags that you believe are most precise to your content.
- Work on your bio
The first thing that catches a person’s eye when he visits your profile is your bio. You need these lines to make a long-lasting impact on the one who reads it. Only then will the person click on the follow button. Summarize the content on your profile in a few words, that are highly impactful.
- Publishing your content
Last but not least, you have to pay attention to the kind of content you are posting. The key is consistency. If your account is inactive, your followers will have no reason to keep following you.
Also, keep a fixed timing to post. Do you know how people wait until 8 pm every night to watch their favorite TV show? They will do the same for your posts if they know you have fixed timing.