If you’re looking for real success for your company, working with the right people is key, and often that means pairing with an SEO agency. After all, you’re going to want to use your site to drive qualified leads to your company, but if it’s not properly optimised, you’re never going to find those leads in the first place. That makes pairing with the best SEO agency nothing short of a must, but how do you find a team that can actually meet your needs? These tips can help.
Look At Service Offerings
If you’re shopping for SEO companies, you’re going to quickly be overwhelmed at everything they have to offer. As you search site after site, though, you may want to look at exactly what they offer. They may specialise in one certain industry, companies in a specific location, or a certain type of SEO. For example, you may find one company that specialises in local SEO. You may find another that specialises in SEO for your industry. You may find yet another that offers SEO as an add-on service to their other digital marketing options. Understanding exactly what they have to offer your company before you hire them is essential. Take that company that specialises in Local SEO, for instance. Local SEO is nice, but it’s not really going to help unless you’re a brick and mortar company looking for nearby customers.
Consider Their Portfolio
Most SEO companies offer a portfolio of work on site. Some also offer case studies to show exactly what they’ve managed to do for other customers. You’ll want to look over documentation like this carefully. This is a good way to see exactly what they’ve done in the past, and the kinds of results that customers can see. If you don’t see information like this on site, you may want to ask the company to send you a few references that help to highlight their services. That will help you get a hands-on review of just what they may be able to do for your company.
Look At Their Social Media Accounts
Social media is a great way to better understand what a company has to offer. Read the blogs that are on the company’s site. Subscribe to their email newsletter. Look them up on social media and start following them. This insiders look is going to give you a clear understanding of exactly who this company is and what their priorities are, as you’re going to begin to see a picture of the company you’ll really be working with emerge post after post. If they’re celebrating what they’re able to do, if you’re seeing a great company you’d really like to work with, you may have found that ideal match. If, on the other hand, you’re not seeing anything or you’re seeing posts and content that doesn’t make you want to work with them, you’re avoiding a big mistake!
Schedule a Meeting
Once you’ve spent quite a bit of time with the research portion, it’s time to schedule a few consultation sessions with the SEO companies you’re considering. During this meeting, you’ll want to ask about plans and their typical process. You’ll also want to ask about references so you can actually begin speaking to clients who have worked with them in the past. Additionally, be sure you understand their fees and contracts before you sign anything. Every SEO company is structured differently, and while some work on an hourly, no-contract basis, others may ask that you sign for three months, six months, or even a year. If you choose to do that, you’ll want to better understand what their fees might be and what you can expect in return. Some SEO companies, for example, provide a certain number of links or a certain amount of content by a specified deadline. Others, though, provide only technical SEO services. Knowing exactly what you get is going to help you make the decision. Don’t forget to ask about reporting, too. You’ll want to select a company that offers you transparent reporting on a regular basis so you can see both what has been done to your site and how those changes are helping it perform.
If you want to see real change in your SEO rankings, working with the best SEO agency is a must. Do your research, schedule a consultation, then begin optimising your web presence!