When talking about web design and a better user experience three things come to mind- brand image, accessibility and navigation.
Brand image is important because it sets you apart from all the rest in your respective niche. It’s easy to get recognition and engagement when people instantly recognize your brand from a dozen others.
By hiring a Denver web design you can incorporate elements such as images, fonts and colors to form your identity. These elements are to be displayed across and consistently on every page.
Color, layout, typography and fonts are all important aspects in a cohesive brand image, and as such you should include them where they’re needed.
Is your website accessible to people who might be looking for your products or services? Even ones who might have disabilities?
Since most online consumers use their smartphone for shopping or finding their next products, your website and its design should be optimized to look good even on smaller screens.
There’s also the fact that it needs to be readily visible on search engines such as Google and voice assistants such as Alexa, Siri and Google Assistant. You’ll want to make the text easy to read and use simple terms for the audience.
If a visitor doesn’t get to where he or she needs to go on your page, then chances are that they will exit it and go somewhere else. That’s something that hurts your business, but it’s easy to fix.
When coming up with a web design you’ll want it to be inviting and clutter-free, and accessible and a joy to navigate at the same time. The golden rule is that it should only take two clicks or taps for a visitor to go where they need and get their products or answer then and there.