Are you a small business owner? Or are you perhaps a brand marketer for a large, multinational organization?
The world has rapidly pivoted from a combined brick-and-mortar or land-based business model with a digital component to a digital-based business model. This is mainly due to the rapid onset of the SARS-CoV-2 virus and its associated illness, COVID-19. Not only has the coronavirus decimated the global population, but it has also single-handedly destroyed the world’s economy.
Unfortunately, the virus has not yet finished sweeping across the globe. It is incredibly infectious, and its infection mechanism is mainly via person-to-person transmission. In other words, when people move around, it moves along with these people, infecting almost everyone that the virus comes into contact with. Thus, people have to social-distance, wear masks, and sanitize their hands regularly to prevent the virus’s spread.
Most businesses have rotated to a remote-working, digital-based environment. Most of the global shopping is now down online.
An article published on unctad.org notes that “the pandemic has accelerated the shift towards a more digital world and triggered changes in online shopping behaviors that are likely to have lasting effects.”
Consequently, the digital marketing world has evolved along with the 2020 business and online shopping trends. One of the latest digital marketing trends is the recording of what is known as explainer videos, such as those filmed by Spiel Videos.
What are explainer videos?
In summary, explainer videos are short, online marketing videos that are designed to describe or explain your company’s brand and products or services. These videos are usually placed on the brand website’s product landing page, home page, or prominent product page. They also add value to the company FAQs when filmed in a “how-to-use” format.
These videos are increasing in popularity with some sites boasting an increase in customer conversion rates by as much as 144% after including an explainer video on a prominent landing page.
Other video marketing statistics show that
Viewers retain up to 95% of a video message compared to 10% of a text or long-form message.
2017 statistics show that video traffic takes up 69% of all global consumer Internet traffic. Additionally, it is forecast that 2019 video traffic will consume up to 90% of all global consumer Internet traffic.
Types of explainer videos
In summary, there are three different types of explainer videos.
1. Whiteboard explainer video
This video format is where animations and symbols describing the product or service are hand-drawn and erased on a whiteboard. This format is popular because it is one of the cheapest and easiest ways to create an explainer video.
2. Live-action explainer video
This video is a non-animated promotional video describing the product or service by human actors. This video format can create an emotional connection with your target audience and has value when explaining a physical product or a people-related service.
3. Animated explainer video
This is a popular format and is often the preferred format for explaining abstract IT products like software or services offered to the brand’s target audience. These videos allow the makers more creativity and are easier to edit or update than the live-action explainer video.