When you want to boost your website traffic, increase brand awareness, and even increase your sales, you have to incorporate both search advertising and search engine marketing to succeed. This makes the PPC strategy crucial for the overall growth and success of your business.
So what is Pay-per-click [PPC]?
PPC is basically a method of online marketing in which marketers pay a publisher each time one of their ads is clicked. Advertising through PPC lets you promote your brand on a wider platform. So let’s look at how you can develop a perfect PPC strategy that can help your brand gain massive exposure on the internet. Remember to work with a reputable PPC company such as San Francisco PPC agency when it comes to PPC advertising.
Here are steps that can help you develop an excellent PPC strategy:
1. Define your goals
One of the crucial parts of building an effective PPC campaign strategy is by defining what you actually want to achieve with PPC. Do you want to increase website traffic, generate leads, drive sales, or boost your brand awareness? Defining your goals can help you select the platforms and ad types that are suitable for your marketing needs.
For instance, if your main aim is to increase sales, then a significant portion of your PPC investment should be in search engines. And if you want to increase your brand awareness, social media and display ads should be your ideal strategy.
2. Identify your target audience
Identifying your target audience is also crucial when it comes to developing an effective PPC strategy. That’s because your target audience will determine which advertising options will be perfect. So you need to have a good understanding of who your audiences are and their demographics. Understanding where your target audience falls along the decision-making funnel is also crucial. Which stages are they in? Is it:
3. Select a bidding strategy
There are plenty of bidding strategies to choose from. Selecting the right one will depend on your goals, budget, and experience with PPC. There are manual and automated bidding. If you have little experience in PPC and on a tight budget, the manual option is the ideal option. Automated bidding reduces the amount of time spent on managing the campaign, but at an extra cost. So if your budget allows you, you can choose this bidding strategy.
4. Research your keywords
Keyword research is debatably one of the crucial aspects of a PPC campaign because it forms the basis of the entire process. Without keywords, it will be difficult for the search engine to know when to display your ads. Choosing the right keywords can help you succeed in your PPC campaign, bring in more views and traffic, and most importantly, increase conversions.
When selecting keywords, check out what your competitors are using, be specific with your keywords, and you can also use Google’s keyword search or any other tool that can help you identify opportunities.
5. Create a killer Ad
Once you have identified your goals, target audience, bidding structure, and carefully chosen your keywords, now it’s time to create your actual ad. Remember to keep your ad as short as possible and to the point. Another thing, when creating your ad, you need to have your goal in mind and write the copy based on that goal. For instance, if you want to increase sales for Christmas, your ad copy should reflect that you are having a Christmas sale.
If you want to grab peoples’ attention, look for a unique value proposition that makes you stand from the crowd. Remember to use the target keyword in the add headline as well as the add body description. Additionally, create content that moves users toward taking action, e.g., “sign up” or “get your deal.”