In this era where data is the most valuable asset, you can’t trust anyone, not even a company that connects you together, nor the company who is responsible for providing you internet. As we know, data is the most expensive asset right now in the world, leaving even precious assets like oil and gold behind. Exchange of data, that is, buying and selling of data has become a trillion-dollar industry by beating both oil and gold in price. Considering that scenario, it is hard to believe that our data is safe. It might look like the internet is the most secured place to store your data and information, but the truth is that it is the most unsecured place to store any information.
Even the company that provides your internet knows everything about you. ISP knows what you do, what you watch, and what you are searching for in the web as soon as you connect your internet to your electronic devices.
As the internet is being an unsecured place, you can’t trust your isp, especially when they know everything about you. That doesn’t mean that your ISP will keep your data and sell it. Each and every ISP has its own privacy policies.
According to most of the ISP policies they won’t just sell your data even if certain companies offers them money because for most of the ISP these types of activity is against their privacy policies.
Before, the Federal Communications Commission (FCC) approved new rules that were meant to favor online privacy. These new rules sought to limit how Internet Service Providers (ISPs) use and sell user data. The rules stated that customers have a right to control their own personal information. But even after knowing this we can’t be entirely sure if it is actually safe. Here are some of the things that your ISP knows :
- The URLs you visit online
- The pages you visit most frequently
- Your online/offline habits (when you typically log in and off)
- How much time you spend on specific web pages
- Social Media Data
Data can be compromised in scenarios when a big company approaches and asks them to market their product towards a certain demographic. Once the deal is struck, the big companies use the data they already have on their users to send the adverts to the specified demographic. There is no other specific way the big companies like Facebook and Google market or advertise things that we browse or go through daily. This is a typical example of how your browsing history data is sold – indirectly. Even though it is hard to fool your ISP and not let them hold of your personal data, few steps can be taken into account to try and protect your personal data from being monitored or stolen and those are:
- Use of VPN’s
- Using browsers that let you browse anonymously like Tor Browser
- Frequently Adjusting DNS